Keyword research — Find the queries that actually drive traffic
Good keyword research focuses on user intent, search volume and competition. Use a combination of short-tail and long-tail keywords so you capture both broad and specific searches.
- Start with a seed list of 10–20 terms related to your service.
- Use tools (Google Keyword Planner, etc.) to check monthly volume and difficulty.
- Prioritize long-tail keywords ("best wordpress dev in [city]") — lower competition, higher conversion.
Mobile optimization — Your site must be fast & usable on phones
Most visitors now use mobile. Mobile-friendly sites rank better and convert more. Focus on speed, layout, and touch-friendly UI.
- Use responsive layouts (flexbox/grid) and fluid images.
- Enable compression (gzip/brotli) and serve images in modern formats (WebP/AVIF).
- Reduce unused JS/CSS and lazy-load offscreen images.
Quality content — Help users, not search engines
Write content that answers real user questions. Useful content naturally attracts links and engagement.
- Structure articles with clear headings (H1, H2, H3) and short paragraphs.
- Include examples, screenshots, and action items — people love tutorials.
- Update older posts periodically to keep them current and accurate.
Backlink building — Earn links the right way
High-quality backlinks from relevant sites are still a major ranking signal. Focus on value and relationships.
- Create shareable assets: tools, templates, research, or comprehensive guides.
- Do outreach: offer guest posts, resource mentions, or collaborations.
- Fix broken links on other sites and suggest your content as a replacement.
Technical audit — Crawlability, indexability & performance
A technical SEO audit ensures search engines can discover, crawl and index your pages without issues.
- Check robots.txt and XML sitemap — submit sitemap to Google Search Console.
- Find and fix 4xx/5xx errors, redirect chains and duplicate content.
- Ensure structured data (schema.org) for articles, products, and breadcrumbs.
Quick 7-point SEO checklist (do this weekly)
1. Check top 10 pages for performance & update content. 2. Fix top 5 broken links. 3. Monitor rankings for 10 priority keywords. 4. Publish/refresh 1 high-value piece of content. 5. Build 1–2 contextual backlinks. 6. Review mobile Core Web Vitals. 7. Check Search Console for new issues.